Twitter is a great social media platform. If you use it correctly, you can propel your brand to the next level and become a sought-after influencer.  However, you have to play by the rules of the game to make any meaningful gains. In other words, avoid these common mistakes.

Failure to Automate

The truth is, it will take some time before you can grow your following on Twitter to anything worth talking about. Even then, you have to work towards drawing followers by commenting, posting, following others and so on. Now, that’s a lot of work, and you don’t want to spend the entire day on Twitter. You should, therefore, automate such tasks to keep your Twitter handle active even when you don’t log into your account in days.

But, don’t use any automation service you find on the internet. At the very least, you need to have the assurance that the company you plan to use has a reputation for delivering results. In fact, that’s the reason Fred Harrington has compiled a list of the best Twitter bots and automation software on the market. Don’t waste your money!

Making Your Tweets too Long

Okay, Twitter allows you to keep your tweets 140 characters long. But, that’s too long by any measure. Repeated research shows that shorter tweets (100 characters or less) create a higher level of engagement. Besides, when you make your tweets too long, you have no room left for retweets. And so you may know, some of the most retweeted tweets contained less than six words, the most memorable being Obama’s 2012 tweet “four more years.”

Tweeting the Same Tweet Over and Over Again

You don’t have to tweet the same update the whole day – you followers won’t stand it and will mark you as spam. So, if you intend to promote a particular marketing campaign such as weekly sale or contest, make sure that you vary your tweets. They should be exciting and highly engaging too.

The Bottom Line

You’re better off using Twitter creatively if you want to create a lasting impact and get followers. Other than the mistakes mentioned above, don’t do too many random retweets. Put differently, use your retweets tactfully, in line with your marketing strategy. Also, don’t use too many hashtags because they make your updates hard to read. Plus, it shows that your focus is not on a particular topic. As a rule of thumb, use up to three hashtags in one tweet.

Twitter Mistakes to Avoid