It is late 2017, if you have not heard of the extremely popular worldwide application known as Instagram then keep reading because not only is it used for social media purposes, it can also be a critical tool in marketing your business.

Instagram is a social networking application that  is used by hundreds of millions of people everyday around the world. Instagram allows the user to take photos and post them on their profile. The photos posted on the profile can then be viewed by other users that or following them. However, there are other ways to reach a wider audience other than your already gathered Instagram followers.

You can use hashtags to help the users discover your posted content and to follow your account. A hashtag is a word or phrase followed by the # symbol. If you post some content by uploading a photo or video you can add the hashtag and other users that search for this hashtag can view your posted content because hashtags categorize your posted content. Instagram hashtags are one of the best ways to grow your account because using it can help expose your business, brand or product to an audience targeted by your selected hashtag. You can use hashtags that are specific to your business or market. Another idea when using hashtags is to use a branded one. A branded hashtag is a hashtag that is exclusive to your business. For example, you could use your business’ name, brand name or one of your products names as a branded hashtag. It is good to use already popular hashtags as long as they are relevant to your post. Something to remember is to not use too many or to use an irrelevant hashtag with your post, as this will not target your selected audience and could even have your flagged as a spammer. Using hashtags correctly is key in your Instagram marketing strategy.

Another way to use Instagram marketing as a tool to market your business or brand is to have a good Instagram bio. A good Instagram bio should tell your audience what your business is and should also include how your customer can find your business or product. Therefore, it is very important to include your website in the bio. The bio is the only place you can add a link, if you are going to have any success with Instagram marketing then you must include you website link here so potential customers can click on it and be directed to your website.

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Instagram Marketing Tips